Hana is an Australian made label based in Canberra. It integrates contemporary designs with traditional cultural motifs.
Neda Alemohammad is founder and designer of Hana brand. She was born in Iran and moved to Australia in January 2014.
She has been a fashion designer in Iran since 2007. Since migrating to Australia, she has continued her design work, inspired by her rich Persian cultural background.
Neda's collections have integrated Western designs with Persian motifs, combining her new and old worlds. Through her current Immigration collection she seeks to convey messages about the richness of Australia's multicultural society and its abundant nature,
while also recalling her Iranian heritage.
Each item communicates to the viewer the beauty of different cultures and diversities. Culture is ultimately a mix of different backgrounds, experiences and practices, and Neda seeks to capture these aspects in her work.