Thunder Thighs is an Australian fashion label which celebrates the perfectly pear shape. After 45 years of frustration trying to make her body fit into fashionable clothing designed for a totally different shape, creator Bronwynne Jones decided to make fashion that is specifically designed to fit and flatter women with her body shape.
While the very term thunder thighs is confronting and even insulting to some, Bronwynne hopes to reclaim it and encourage a "so what" attitude. Having larger thighs should not incite judgement - for many women with this shape there are serious and often unresolvable health and genetic issues as its cause. Equally being this shape should not prevent women from finding clothes that fit, flatter and make us feel good in the world.